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Knowledge Base

What is busypipe?

busypipe is a social intelligence platform that tracks trending content, creators, and sounds on TikTok. It gives marketing teams, agencies, and researchers a data-driven view of what’s happening across social platforms — by country, category, and time period.

What you can do

The Trends page (under Discover in the sidebar) shows a world heatmap of social trend activity. Click any country to see what’s trending there — top search queries, hashtags, audio charts, and trending topics. Filter by category (Fashion, Technology, Gaming, etc.) and time range (7 days, 30 days, 90 days, or 1 year).

Search and discover

Use the Search page to find TikTok creators, hashtags, and audio tracks. Search your existing database instantly, or search TikTok directly to discover new profiles. Add anything you find to a portfolio with one click.

Track creators, hashtags, and audio

Create Portfolios to track TikTok creators, hashtags, and audio tracks. Monitor follower growth, view counts, and engagement over time. Mix different types in one portfolio to track an entire campaign — the brand account, the campaign hashtag, and the audio track together.

Discover what content works

See which content formats, sounds, and hashtags are gaining momentum. Sparkline charts show you the trend direction at a glance — is a hashtag rising or falling? How has a creator’s rank changed over the past week?

More in busypipe

  • Dashboard — your home page: a recap of what moved across everything you track, plus what’s trending on TikTok right now.
  • Content — browse recent posts from your portfolios or across everything, filtered by language and region.
  • Hooks — a pre-chart leaderboard of sounds gaining momentum before they hit the charts (Professional and above).
  • Keywords — explore TikTok search terms and track the ones that matter to you.
  • Campaigns — measure a campaign’s earned footprint and creator delivery over a date window (Starter and above).
  • Activity & alerts — see what changed across the accounts you track, get a weekly competitor digest by email (Starter and above), and real-time alerts when a tracked profile disappears or comes back (Professional and above).
  • Post Intelligence — AI-assisted hook, audience, and performance scores on each post (Starter and above).
  • AI assistants — connect Claude, ChatGPT, or another MCP-capable assistant and ask about your portfolios in plain language.

How it works

busypipe automatically collects and updates social media data multiple times per day, giving you:

  • Historical data — see how trends evolved over days, weeks, and months
  • Real-time updates — data refreshes automatically throughout the day
  • Cross-platform coverage — starting with TikTok, with more platforms coming soon

Curious how scores like Post Intelligence are computed? Every formula is documented in Scores & Methodology.

Plans

Every new account starts with a 14-day Professional trial — no credit card required. We email you a reminder 3 days before it ends. When it ends you move to the free plan, which is permanent and includes:

  • 3 tracked items (profiles, hashtags, or audio)
  • 1 portfolio
  • 30 days of trend history
  • Full access to the Trends page

If you tracked more than 3 items during the trial, the extras are paused (shown as Archived) — your own account is kept first, then the earliest-added items — and they resume when you upgrade.

Paid plans (Starter at $59/mo, Professional at $299/mo) unlock more profiles, longer history, CSV export, and team features; Professional adds AI assistant access. See the pricing page for details.

Not ready to sign up?

Get a taste of what busypipe tracks with our free weekly trends digest — rising hashtags, sounds, and creators from TikTok, delivered straight to your inbox. Subscribe from the footer of our homepage or blog and confirm via the link we email you — no account required.

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