Winners Brief

The Winners Brief looks at every post from the accounts in one portfolio, plus the most-viewed recent posts under any hashtags it tracks, and answers two questions: what is working right now? and what should we make next? Open a portfolio’s Analytics page and select the Winners Brief tab.

Generating a brief

Pick a window (14, 30 or 90 days) and select Generate brief. A brief uses one of your monthly analyze credits — the same pool as portfolio, hashtag, audio, profile and post insights. Once generated, a brief stays available for 7 days: switching lenses, reopening the page or downloading the JSON is free. If the portfolio has no posts old enough to judge, no credit is used. If you add or remove accounts, you still see the last result, marked as made before the change, until you regenerate.

Posts published in the last 3 days are left out, because their views are still settling. The brief tells you how many posts it analyzed and how many were too recent.

Three ways to pick winners

• Outperformers (default) — posts that beat their author’s own typical views. A post with 4× its author’s usual views counts the same whether the account is small or large. Accounts need at least 5 earlier posts for a baseline.
• Reach — the most-viewed posts.
• Efficiency — the highest engagement rate, among posts with at least 1,000 views.

Each lens shows up to 10 posts, with at most 3 from any one account.

Posts from your hashtags. If the portfolio tracks hashtags, the brief also looks at the most-viewed recent posts under each of them (in the window you picked). These are marked “via #hashtag”. They appear under Reach and Efficiency, not Outperformers: we don’t have enough of each author’s history to say what their usual post looks like. Use Track on one of these posts to add its creator to a portfolio.

What the winners have in common

The brief compares the winners with the rest of the portfolio’s posts: hook style, video length, format, sound, hashtags and topics. A pattern only appears when at least 3 winners share it and it is at least 1.5× as common among winners as among the rest — for example, “5 of 10 winners open with a question hook, vs 12% of the rest.” When nothing stands out, the brief says so instead of stretching a weak signal.

Make next

Each brief ends with a few creative directions (usually 3–5). Every direction names the winning posts it is based on and only uses numbers that appear in the brief. Occasionally no suggestions can be produced; the brief then says so, the winners and patterns are still complete, and you can select Regenerate later (1 credit) to try again.

Good to know

• Everything is relative to this portfolio. Add more competitors to get a sharper picture.
• Hook style and topics are available for posts that have been analyzed; the brief shows how many winners have this data.
• On the Professional plan and above, your AI assistant can read and generate briefs too — see AI assistants.