Profiles
Every tracked creator (and many discovered ones) has a profile page: header stats, trend tiles, the creator’s posts, Creator Insights, and Audience.
The period selector at the top of the page (default: last 7 days) sets the date range for the trend tiles, Creator Insights, and Audience.
Trends
Four tiles — Followers, Following, Posts, and Likes — show the creator’s current totals, each with its % change over the selected period, drawn from busypipe’s periodic measurements. Below them, the Follower trend chart plots the follower count day by day across the selected period; its scale fits the data, so even a change of a few followers shows. A day without a measurement is skipped rather than drawn as a drop, and the line joins the days on either side. How far back you can look depends on your plan’s history window (30 days on Free, 90 on Starter, 1 year on Professional, and back to 2014 on Research and Enterprise). Follower and view history start when we began tracking the account; if your range starts earlier, a note says “Tracked since [date]. No data for this chart before that date.”
Posts
The creator’s collected posts, each linking to its post page with full metrics, comments, and intelligence. Sort by Most Recent, Most Plays, Most Likes, or Most Comments, and use Load more to page further back. View all → opens the creator’s posts in the Content feed.
Creator Insights
The summary band — visible on every plan — answers three quick questions: how often does this creator post (posts/week), how engaged is their audience (average ER), and what was their best recent post.
The deep dive (Starter and above) goes further over the selected period:
- Posting cadence — weekly histogram, share of active weeks, average gap between posts, and whether the creator is ramping up or slowing down.
- Engagement quality — weekly ER trend with median / best / worst ER, plus Avg views / follower when follower data is available.
- Top posts — switch between By plays and By engagement, with Breakout badges on posts that did at least 3× the creator’s median plays.
- Best time & format — a posting heatmap (when this creator’s posts land best), their format mix, and most-used hashtags and sounds.
With only a handful of posts in the window, busypipe hides distribution views and says so rather than showing statistics that would mislead. Full definitions: Scores & Methodology.
On the profile page, click Analyze to turn this data into a plain-language read — pick an angle (what’s working, how to improve, what changed, or a full read) and get a short written summary, using the same monthly analyze credits as hashtag, audio, post, and portfolio insights.
Audience
The Audience section shows what a creator’s commenters are saying, rolled up across their recent posts:
- Sentiment mix — the share of positive, neutral, and negative comments, and how that balance shifts week to week. Available on every plan.
- What commenters are saying — the balance of questions, buying intent, complaints, and praise. (Starter and above.)
- Top mentions — the brands, products, and people named most often in the comments. (Starter and above.)
- Demand trend — how buying-intent and question comments rise or fall week to week. (Starter and above.)
- Top questions & complaints — the most-liked questions and complaints, verbatim. (Starter and above.)
- Audience Resonance — a 0–100 score of how strongly the audience engages, and its trend over time. (Starter and above.)
Percentages appear once there are enough analysed comments to be meaningful; below that, you’ll see raw counts with a “low sample” note. Uses the same date range as the rest of the page.
Tips
- Track a profile into a portfolio to include it in the scoreboard, dashboard pulse, and CSV exports.
- The heatmap uses the creator’s regional timezone when it’s unambiguous — it tells you when their audience is active, not yours.