Portfolios

Portfolios let you group TikTok profiles, hashtags, and audio tracks and track their performance over time. Use them to monitor competitors, influencers, trending sounds (see the Audio detail page guide for the per-track view), or your own brand accounts.

New workspaces include a read-only Sample portfolio tracking a few well-known brands, so you can explore a portfolio with real data right away. Delete it whenever you like.

Creating a portfolio

Click Portfolios in the sidebar
Click New Portfolio
Give it a name (e.g., “Competitors” or “Influencers”)
Optionally add a description

Adding items

Once you have a portfolio, add TikTok profiles, hashtags, or audio tracks to track:

Go to the Search page in the sidebar
Enter a search term (at least 2 characters)
Browse your library instantly, or switch to the TikTok Live tab to search TikTok directly for new items
Select a portfolio from the dropdown
Click Add next to any profile, hashtag, or audio track
The item starts tracking immediately

You can also add items without leaving the portfolio: the Add items box on the portfolio page searches as you type, with a My Library tab for items busypipe already knows and a TikTok Live tab to search TikTok directly.

What gets tracked

Profiles:

Follower count — daily snapshots showing growth over time
Following count — who they follow
Total likes — aggregate engagement
Video count — how many videos they’ve published

Hashtags:

View count — total views for the hashtag
Video count — how many videos use the hashtag

A freshly tracked hashtag that doesn’t have any posts on TikTok yet — a brand-new campaign tag, for example — shows a Resolving chip instead of stats. It clears on its own and data starts flowing in once the hashtag becomes active on TikTok.

Audio:

Usage count — how many videos use the audio track

Refreshing data

Tracked profiles refresh about every 6 hours, and new posts on them are picked up within about 6 hours. Profile pages show when their data was last updated. Hashtag and audio pages do too, unless you pick a custom date range. Items you track also show when they were added to a portfolio or campaign.

To refresh an item right away, tap Fetch now at the top of the page. New data usually arrives within a few minutes. You can fetch each item on demand once an hour; tapping it again sooner shows how many minutes are left. Fetch now appears for items your workspace tracks, and on posts whose creator, hashtags or audio you track.

Tracking keywords

Beyond profiles, hashtags, and audio, you can track a search keyword for one or more regions. Keywords use the same Track button as everything else:

Open a keyword from the Trends page (the search tab shows trending keywords per country), or from the Keyword detail page
Click Track to open the menu
The region picker is pre-filled with the country you were exploring — keep it or choose another
Tick the portfolio(s) to add the keyword to

Once tracking starts, the keyword collects the posts that surface for it in your chosen region and builds up a feed over time. The first posts appear shortly after you start tracking, then the feed keeps growing as new matching videos are found. You can sort the feed by most recent, plays, likes, or comments.

Tracking the same keyword in several regions

A keyword can be tracked in multiple markets at once — each region collects its own feed. After tracking a keyword, reopen its Track menu: you’ll see the regions you’re already tracking as chips (e.g. Tracking in: PK US), a picker of the remaining regions, and an Add button. Add as many regions as you need; remove one with the × on its chip. The last remaining region can’t be removed on its own — to stop tracking the keyword entirely, untrack it from the portfolio.

In a portfolio, a tracked keyword appears once with a badge for each region it’s tracked in.

At-a-glance stats

Each portfolio card shows a quick pulse of what you track — a breakdown of what’s inside (profiles, hashtags, audio, keywords) and, for portfolios that track profiles, how many of them are growing, their median engagement rate, and their median follower growth, alongside a row of avatars.

Open a portfolio that includes profiles and the Overview sits right at the top, with a time-range switch (7 days by default). It describes the group as a segment rather than adding its accounts together, because a combined follower count mostly reflects the largest account:

Profiles growing — how many profiles gained followers over the period, out of those measured at least twice in it.
Median growth — the typical profile’s follower change, in percent, so a small and a large account count the same.
Median ER and Posts — engagement rate and the number of posts published in the period.
Biggest follower moves — up to five profiles whose follower count changed the most, rising or falling, ranked by percent. Accounts with fewer than 100 followers show only the change in followers, since a few followers would read as a huge percentage.
Top post — the post that beat its own creator’s usual views by the widest margin (for example “6.4× their median”), the same measure as the Winners Brief’s outperformers. Posts younger than 3 days aren’t judged yet, and a creator needs at least 5 posts in the 90 days before the period for a baseline. For periods longer than 90 days, the top post comes from the last 90 days.

For the full breakdown — the competitor scoreboard and interactive charts — use the Analytics button, which appears once the portfolio tracks at least one profile.

The Analytics page has three tabs:

Overview — the scoreboard, themes, insights and charts described below.
Winners Brief — which posts are winning across the portfolio, what they have in common, and what to make next.
Audience Voice — what people in the portfolio’s comments ask, struggle with and respond to.

Winners Brief and Audience Voice are available on Starter and above. Generating a brief or finding audience themes uses one analyze credit; each guide explains when no credit is used or it is refunded.

Portfolio limits

The number of items you can track depends on your plan:

Plan	Tracked items	Portfolios
Free	3	1
Starter	25	5
Professional	100	20
Enterprise	Unlimited	Unlimited

The tracked-items limit applies to your whole workspace, across all of its portfolios. An item that sits in several portfolios counts once, and the Sample portfolio doesn’t count.

If a trial ends without a paid plan, items beyond the Free limit are marked Archived with an Upgrade to resume tracking link; they pick up again when you upgrade. Moving to a plan with fewer portfolios disables the most recently created portfolios beyond the new limit until you upgrade again.

Portfolio types

Portfolios come in two types. You choose one when you create a portfolio, and you can switch at any time with the Competitive / Landscape toggle in the header of its Analytics page:

Competitive — Compare yourself against competitors. Mark one of the profiles in your portfolio as your own account to unlock performance ranks and see how you stack up against everyone else. The scoreboard leads with your row pinned at the top.
Landscape — Monitor a set of accounts neutrally without declaring a personal anchor. Perfect for research, brand monitoring, or tracking a cohort of accounts where you want an objective view. The analytics page leads with a recap of what changed over the selected period, and the scoreboard compares everyone against the panel median.

Landscape portfolios open their Analytics page with a recap of what changed across the tracked items; Competitive portfolios open on the Scoreboard.

Scoreboard

The Scoreboard shows every profile in your portfolio side by side — followers, engagement rate, posting cadence, and average views over the selected time period.

Click me? on a profile’s row to mark it as your account — a ★ then appears next to it — and the Scoreboard pins your row to the top, shows your rank for each metric (like “#3 of 8”), and adds comparison chips to every competitor so you can see who is ahead and by how much. You can also compare everyone against the panel median instead — open Edit on the Scoreboard to switch modes or hide columns. In Landscape portfolios there’s no own account to mark, and everyone is compared against the panel median.

On paid plans the Scoreboard adds trend columns: follower growth over the selected period and engagement-rate drift versus the previous period. A freshly added profile shows “gathering — X/Yd” in trend columns (days collected out of the days the period needs) until enough history has built up. Its snapshot numbers appear as soon as they’re available; until then those cells show “collecting…”.

In the portfolio’s tracked items list, a profile or hashtag added in the last three days says Collecting data under its name until its first numbers arrive. A newly tracked hashtag or sound that has no history yet says so on its page too, above the chart: a new data point lands about once a day, so the history fills in over the first few days.

How the velocity columns (Δ Followers, ER drift) are computed is covered in Scores & Methodology.

Charts and KPIs

Below the Scoreboard, Themes, and Insights panels, the Analytics page adds the same headline KPI cards (profiles growing, median growth, median engagement rate, and posts), a Trends over time chart you can switch between followers, engagement rate, and posts, and a Followers vs engagement rate scatter plot where bubble size shows posting frequency — all following the selected time period.

Portfolio insights (Analyze)

On a portfolio’s Analytics page, the Insights panel turns your whole tracked set into a plain-language briefing. Pick a direction and select Analyze:

Where I stand — how your own account ranks against your competitors on followers, engagement, and growth.
What to do next — concrete openings: rising hashtags and sounds to ride, and where your posting cadence trails the field.
What changed — the biggest movers across your tracked profiles, hashtags, and sounds over the period you have selected.
Full digest — a mix of all three: where you stand, what changed, and the clearest openings, in one briefing.

The time-range dropdown at the top of the Analytics page sets the window every direction is measured over, so a 90-day report really covers 90 days. Beyond the presets, Pick specific dates opens a calendar for any past start and end date — useful for aligning a report to a specific campaign or launch. Your plan caps how far back you can reach. Portfolio charts of follower and view history start when we began tracking the accounts; if your range starts earlier, a note says “Tracked since [date]. No data for this chart before that date.” — the date is the latest start among the portfolio’s accounts. Follower and sound-usage movement needs a couple of weeks of readings to be meaningful, so those lines always cover at least two weeks even when a shorter period is selected — the report says which window it used.

Each report includes a short written summary you can copy as a team digest to share internally. Analyze uses your monthly analyze credits (the same pool as hashtag, audio, profile, and post insights); your plan sets how many you get, and they reset on the 1st. If part of a report can’t be built, it says so at the top rather than presenting an incomplete picture as a full one.

Themes

The Themes panel on a portfolio groups the posts from the last 90 days by what they’re about — surfacing the main topics running through your tracked content. The themes are shown as a map sized by total views — each area lists how many posts it holds and their combined views and likes — and clicking one opens that theme’s posts below. Themes always cover the last 90 days, whatever period is selected at the top of the page. Available on Starter and above.

Notes

Every portfolio has a Notes section below its tracked items — a running log of what you’re working on and what you decided, newest first, each entry stamped with who wrote it and when.

Type @ to mention a profile or # to mention a hashtag; pick from the list that appears. Use ♫ Mention a sound for audio. A mention becomes a chip under the note.
Tap a chip to see only the notes that mention that profile, hashtag or sound; Open jumps to its page, Clear shows everything again.
Notes can’t be edited — delete and rewrite instead. You can delete your own notes; workspace owners and admins can delete anyone’s.
Notes written by an AI assistant through busypipe’s API are marked via API, so you always know who said what.
A note holds up to 4,000 characters and 20 mentions. Example portfolios don’t take notes.

Share a portfolio with teammates from the Sharing section at the bottom of the portfolio page. Under Add a member, search for a workspace member by name or email, pick their access level — Viewer, Editor, or Admin — and click Share. Everyone you’ve shared with is listed with their access level, and you can remove them at any time. Sharing is available to the portfolio’s creator and to workspace roles allowed to share portfolios. The access level doesn’t change what someone can do; that follows their workspace role.

Workspace owners and admins can open every portfolio. Analysts and viewers can open the portfolios they created or that were shared with them, plus example portfolios; a link to any other portfolio shows “Page not found”.

Tips

Group by purpose — create separate portfolios for competitors, influencers, and your own accounts
Mix entity types — combine profiles, hashtags, and audio in one portfolio to track a campaign holistically
Check regularly — items update automatically, but reviewing trends weekly gives the best insight
Your portfolios also power the Dashboard — the portfolio pulse, the profile top movers, and the best recent post.