Campaigns

Campaigns let you point busypipe at a brand push — your own, or a competitor’s — and see what it left behind in public view on TikTok: how much people talked about it, whether the creators involved actually beat their own usual numbers, and whether anyone is posting AI-generated content using the brand without being part of it.

Campaigns is a footprint and delivery report, not a sales or performance dashboard. busypipe only sees what happens publicly on TikTok, so it never estimates business outcomes — it reports what showed up, not what it led to.

Creating a campaign

1. Click Campaigns in the sidebar
2. Click New campaign
3. Give it a name and enter the subject brand — the brand you’re investigating, your own or a competitor’s
4. Enter the brand terms — the words, hashtags, and creator handles content should be matched against, comma separated
5. Set the window — the start and end dates the report covers
6. Click Create

The form also shows a Control set option marked Coming soon — it isn’t available yet.

You’ll land on the campaign page, where the next step is building its roster.

A campaign can’t be edited or deleted once it’s created, so double-check the brand terms and window before you click Create.

In the campaign list, each campaign shows a status: Draft until you add the first creator to its roster, then Collecting.

Building the roster

The roster is the set of creators the campaign measures. The report is built around it, so a campaign with an empty roster has nothing to show yet.

On the campaign page, use the Roster search to add creators:

1. Type a creator’s handle and pick the match from the results
2. Click Add

Adding a creator starts tracking its content within your scope, so a freshly added member needs a little time to build up history before it appears in the report. You can remove a member from the roster at any time. Roster creators don’t count toward your plan’s tracked-items limit.

What gets measured

Every report section below is limited to the campaign’s date window and to content busypipe has collected — see Coverage. Earned footprint and Delivery look at the roster creators’ posts; Contamination looks at everyone else.

Earned footprint

How much the brand was mentioned in the roster creators’ posts published in the window:

• Mentions — how many posts mention one of the brand terms
• Commercial vs. organic — mentions on posts flagged as sponsored/ad content vs. everything else
• Amplification multiple — organic mentions per commercial mention, the headline number for how far a paid push traveled into unpaid conversation

Delivery

Whether the roster’s sponsored posts actually landed. There’s one row per post: every post from a roster creator in the window that is flagged as sponsored/ad content and matches a brand term.

• Views on the post
• Cleared baseline — did the post reach at least that same creator’s median views over the 90 days before the campaign window? This is never a comparison to other creators, only to their own track record, so a smaller creator isn’t penalized for having a smaller audience.
• Disclosed — whether the post was flagged as sponsored/ad content
• AI-generated — whether the creative was flagged as AI-generated

A creator needs posts from the 90 days before the campaign window for their baseline to be available; until then, “Cleared baseline” shows as unknown rather than a false pass or fail.

Contamination

Posts in the window that use the brand terms and are flagged as AI-generated, but come from accounts not on the roster — unauthorized AI-generated content riding on the brand’s name. This looks across all the content busypipe has collected, not just the roster, and it needs at least one roster creator to compare against.

Coverage

Every Campaigns report carries the same caveat: it covers your tracked scope, not all of TikTok. Earned footprint and Delivery reflect the creators on your roster and the brand terms you defined; Contamination is limited to the content busypipe has collected. None of it is a global search of the platform — treat it as a measurement of what showed up where busypipe was watching, not a claim about every mention that exists.

Availability

Campaigns is available on Starter and above. Free workspaces see an upgrade prompt in place of the campaign list.