Trends

The Trends page (formerly called Explore) is your starting point for discovering what’s trending across social media worldwide. It shows a world heatmap colored by trend activity, with detailed drill-down into any country. Open it from Trends in the sidebar.

World heatmap

The map uses color intensity to show trend volume — darker orange means more trending activity. Hover over any country to see its name and total trend entries. Click to drill down.

Controls

Platform selector — currently TikTok only (more platforms coming soon)
Time range — a dropdown showing your current window; open it to choose a preset (Last 7 days, Last 30 days, Last 90 days, Last year) or specific dates (see below). The page opens on Last 7 days.

Choosing a date range

The time-range control shows your current window (for example, “Last 30 days”). Open it to switch presets or choose Pick specific dates — a calendar where you select any start and end date in the past, useful when you want to review a specific campaign window rather than a rolling tail. Everything on the page — the heatmap, KPI tiles, leaderboard, and the hashtag, audio, and search tables — reflects the range you choose. CSV exports follow the selected range. How far back you can reach depends on your plan: Free covers 30 days, Starter 90 days, Professional 1 year, and Research and Enterprise reach back to 2014. Dates older than your plan allows are greyed out in the calendar. The presets stop at Last year; for anything longer, pick specific dates.

These notes can appear under a section when your range starts early:

“Tracked since [date]. No data for this chart before that date.” — on charts built from our regular measurements (follower and view history, trend and chart positions, keyword trends). It means we only began tracking that account, hashtag or sound on that date. For keyword trends and the Explore tabs, it is the date we began collecting trends for the selected region. On a portfolio chart, the date is the latest start among its accounts.
“Before Mar 5, 2026, only posts we collected later are counted.” — on sections counted by post publish date (related hashtags, a sound’s posts, and post counts on portfolio charts and profile insights). Posts published before 5 March 2026 are only included if we collected them later, so earlier counts are lower than the real totals.
“This chart shows data from [date].” — on a hashtag page with a trending view selected (for example Popular), the growth chart, the regions breakdown and the rank sparkline cover at most the last 120 days of your range (7 days for Viral). When your range is longer, the note gives the date these charts start from.

On Explore, the country figures’ change vs. the previous period is hidden when the previous period would start before 5 March 2026. Pick a preset again at any time to return to a trailing window.

Leaderboard table

Below the map, a sortable table ranks all countries by trend volume, with columns Country, Search, Hashtags, Audio, Content, and Total (sorted by Total by default). Click any column header to sort. Click a country name to drill down.

Country drill-down

Clicking a country opens its detail page: KPI tiles at the top, then four tabs — Search, Hashtags, Audio, and Trending topics. Each tab shows a rank-over-time chart above its table, and each table lists up to 100 rows. Members who can export see an Export CSV button on each tab.

KPI tiles

Four summary cards showing unique counts for the selected time period:

Search queries — unique trending search terms
Hashtags — unique trending hashtags
Audio — unique charting audio tracks
Content — unique trending content items

Each tile shows a delta (e.g., +42) comparing the current period to the previous period of the same length. The delta is hidden when the previous period would start before 5 March 2026, because earlier data is incomplete.

Search tab

Shows trending search queries with two source views, switched via the pills at the top of the tab:

Consumer search — what people are typing into TikTok’s search bar. Columns: Rank, Query, Rank trend, Popularity.
Ad keywords — what advertisers are bidding on. Columns: Rank, Keyword, Rank trend, Posts, Change, Impressions.

The Category dropdown next to the source pills filters by industry. The available categories change per source — Consumer shows broad themes like “Fashion & Beauty” or “Food & Drink” plus language-based lists such as “Popular” and “Content gaps”, while Ad keywords shows advertiser-facing industries like “Beauty & Personal Care” or “Technology”. Some options carry a region or language in parentheses to show which market the list covers. The tab opens on the busiest category for the country so you start on a focused leaderboard; pick another to switch, or choose “All categories” (last in the list) to see everything in the active source at once.

If you pick a range longer than your plan’s history, the Search tab shows a notice that results are limited to your plan’s window, with a See plans link. Keyword trends start when we began collecting search trends for the selected region, and the “Tracked since” note appears when your range starts earlier.

Click any keyword to open its detail page — a deeper view with rank-over-time charts, regional breakdown, demographics (Consumer view), or ad-economy metrics over time (Ad view). The source you’re currently viewing carries through to the detail page.

Hashtags tab

Shows trending hashtags with three filterable views, accessible via pills at the top of the tab:

Popular — the most-viewed hashtags over the selected time range (default view)
Viral — hashtags gaining rapid traction in a short window (7-day period)
App Discovery — hashtags surfaced by TikTok’s consumer-facing trending page for the selected country

Each view shows:

Views and Posts — peak values during the period
Rank trend — sparkline showing daily rank changes (green = improving, red = declining) with current rank number

The rank chart above the hashtag table focuses on the top 20.

Industry filter

For the Popular and Viral views, use the Industry dropdown (top right of the tab) to narrow results to a specific industry — for example, Fashion, Technology, or Education. The dropdown shows only industries that have data for the selected country, and opens on the highest-volume one so you land on a focused leaderboard rather than an undifferentiated mix. Pick another industry to switch, or choose “All Industries” (last in the list) to merge every industry into one view.

Audio tab

Shows charting audio tracks with:

Rank, Title, and Artist
Rank trend — daily chart position sparkline with current position

The Audio tab has four pills at the top: Popular — Music Chart, Viral — Music Chart, Popular — Creative Center, and Viral — Creative Center. Music Chart is TikTok’s in-app sound chart; Creative Center is the advertiser-facing chart. The two surfaces overlap only slightly, so switching between them surfaces different tracks.

Shows videos surfacing around the country’s trending hashtags — a thematic signal, broader than a most-viral list. (In the global view, it shows globally trending videos from TikTok’s explore feed.) Columns:

Rank
Caption — truncated content description; click to open the post
Rank trend — daily position sparkline with current position

This is a country-scoped trending list. For a browsable feed of recent posts across your portfolio or everything — filterable by language and region — see Content under Discover.

Detail pages

Clicking a hashtag, audio, or content title from any tab opens its detail page — see the Audio detail page guide for the full anatomy of a single sound’s view. Hashtag and audio detail pages show one data source at a time — the same pills you see on the Trends tab appear at the top of the detail page (three for hashtags: Popular, Viral, App Discovery; four for audio), and the active pill carries through from your Trends selection. Switch pills on the detail page to see how that hashtag or audio performs on a different source. Tabs without recent data for that entity are disabled with a tooltip. If a hashtag has no recent data on any of them — common for niche hashtags you track that never trend — its detail page says so and shows the hashtag’s overall numbers instead: its all-time views and posts with their change over the period, and a chart of its new posts over time. Rank and country breakdowns don’t apply to those overall numbers, so the rank and the country selector are hidden and every pill is disabled. Hashtag detail pages also include a country selector — set it to “All countries” to aggregate, or pick a country to scope every section to that region.

Each hashtag detail page includes an interactive network graph showing which other hashtags tend to appear alongside it. The graph has a scope toggle with two settings: Period and All-time. When set to Period, the graph shows only co-occurrences recorded within your currently selected time window (for example, the last 7 or 30 days), giving you a view of which hashtags are traveling together right now. Switching to All-time reveals every relationship ever recorded for that hashtag, regardless of when it was observed — useful for understanding a hashtag’s broader ecosystem and long-standing associations. The All-time scope is available on plans with a full-year history window; users on lower plans see the toggle disabled with an upgrade prompt.

Profile detail page

Creator profile pages, including Creator Insights, are covered in the Profiles guide.

Sorting

All tables are sortable. Click any column header — sortable columns show a ▸ indicator. The active sort column shows ▲ (ascending) or ▼ (descending). Each row keeps its rank number when you re-sort.

Tips

Compare time ranges — switch between Last 7 days and Last 30 days to see which trends are sustained vs. flash-in-the-pan
Use categories — narrow the Search tab to one industry to get a focused leaderboard; options with a region or language in parentheses cover that wider market rather than just the selected country
Check the Rank trend — items that hold their rank across many days are more reliable signals than one-day spikes