Posts

Open any post — from a profile page, hashtag page, the dashboard, or search — to see everything busypipe knows about it.

Player and transcript

The post’s video plays right on the page. When the post has spoken content, subtitles are available on the player, and a collapsible Transcript panel below it shows the full text — useful for skimming a talking-head video without watching it.

Post details

Next to the player you’ll find the author, publish date, caption, and hashtags, plus badges when the post is marked as an Ad, Sponsored, or AI Generated. A sound card shows the post’s audio — click its title to open the audio detail page. When the post has them, Collaborators and Mentions list the other accounts involved, linking to their profile pages.

Engagement metrics

The metrics column shows the latest counts — Plays, Likes, Comments, Shares, Saves, Downloads, Reposts — plus the post’s Engagement Rate and per-metric rates (like rate, comment rate, share rate, save rate).

Top X% chips on Plays and Engagement Rate show where this post stands against the same creator’s posts from the last 90 days — whether it did well or poorly. They appear when the post itself is from the last 90 days and the creator has at least 5 posts in that window. “Top 5%” on Plays means only one post in twenty from this creator reached more plays; “Top 90%” means most of their posts did better.

Engagement growth

A chart of how the post’s engagement accumulated over time, indexed so the first measurement equals 100 — an easy read of whether the post is still gaining or has plateaued. A Daily plays & trend chart shows plays gained per day with a 7-day average line, and a snapshot table below lists the raw measurements.

Comments

Stored comments are listed with Most Liked / Most Recent sorting and Load more paging. Comments that busypipe’s AI has analyzed carry a small sentiment badge (positive / neutral / negative).

When enough comments have been analyzed, a Comment Sentiment panel summarizes the mood — the positive/neutral/negative split — and What commenters are saying breaks comments into intents: questions, buying intent, complaints, praise. See Scores & Methodology for how sentiment feeds the Audience Resonance score.

On Starter and above, the same panel also shows Top mentions — the brands, products, and people named most often in this post’s comments — and the top questions and complaints verbatim, so you can see exactly what viewers asked or objected to.

Fetching fresh comments

The Load comments button (Refresh once comments are stored) pulls the post’s newest comments from TikTok on demand and adds them to the stored set. Once you’ve scrolled through all stored comments, Load 20 older comments fetches the next batch from TikTok. Each fetch that brings back comments uses one of your workspace’s daily comment fetches; the button shows how many are left and disables when they’re spent. If TikTok returns no comments (common for very new posts, and some posts never share theirs) or the fetch fails, you’ll see a note saying so, and that attempt isn’t counted. The quota resets at midnight UTC. On the Free plan, the button reads Upgrade to load comments (or Upgrade to refresh) instead.

Plan	Comment fetches / day
Free	—
Starter	10
Professional	50
Enterprise	Unlimited

Post Intelligence

The Intelligence panel scores the post on five dimensions — Hook Strength, Audience Resonance, Reach Efficiency, Format Fit, and Topic Momentum — each a 0–100 score measured against the creator’s own recent posts (how each is calculated). The Hook tile also names the hook’s archetype and where it was read from — Hook from spoken opening or Hook inferred from caption. Click the Reach, Format, or Topic tile to see how that score was worked out; when one is marked “Not enough data”, the explanation says which measurement is missing. A tile reading “Coming soon” means that score hasn’t been calculated for this post yet, or is waiting to be recalculated. Below the tiles, Topics lists the subjects the post covers.

Intelligence is available on Starter and above; Free plans see an upgrade card in its place. The full formulas are in Scores & Methodology.

AI Insights (Analyze)

Below the Post Intelligence scores and Similar posts, the AI Insights card turns this post’s numbers into a plain-language read. Pick a direction and click Analyze:

Summary — a concise overview of how the post performed and what drove the result.
Why it performed — a focused explanation of the specific signals that pushed this post above or below the creator’s usual baseline.
Do it again — concrete takeaways for recreating the conditions that made this post work (or for avoiding what didn’t).
What viewers want — a read of the audience’s reaction based on comments, sentiment, and engagement patterns.

Switching between directions is free. Each time you click Analyze or Re-analyze it spends one credit from your monthly Analyze pool — the same pool used by hashtag, audio, profile, and portfolio Analyze. Credits reset on the 1st of each month; your plan sets how many you receive. If a run comes back with nothing to report, the credit is refunded. Free plans see an upgrade prompt in place of the card.

The AI only reports what the post’s data supports. For posts with little activity — few comments, no sentiment reading yet, or limited engagement history — one or more directions may show a Not enough signal for this angle yet notice rather than a generated read.

Tips

The Top X% chips compare within one creator — don’t use them to compare two different creators; use the portfolio scoreboard for that.
Fetching comments right after a post goes viral gives the sentiment panel more to work with.