Hashtags

Hashtag pages show how a tag is performing over time, where it’s popular, what it travels with, and the posts behind the numbers.

Views and countries

Pills below the header switch between trending-chart views — Popular, Viral, and App Discovery — and a country selector narrows them to one market. Together they scope the growth chart, regions, related hashtags, and rank for the page.

If the hashtag isn’t on a trending chart in the selected period, the page falls back to the hashtag’s all-time totals and says so in a notice; the country selector and rank are hidden in that case.

Header metrics

The Views and Posts figures at the top show the hashtag’s current counts with their change over the selected period, followed by its current chart Rank and a small sparkline of rank history.

Hashtag growth

A chart of posts using the hashtag: daily new posts as bars, with a 7-day average line. The visible range follows the period selector and your plan’s history window. The chart starts when we began tracking the hashtag; if your range starts earlier, a note says “Tracked since [date]. No data for this chart before that date.”

Related hashtags cover the whole range you chose. For ranges over a year they are read from monthly totals, so the edges are rounded to about a month. If the range starts before 5 March 2026, a note says “Before Mar 5, 2026, only posts we collected later are counted.”

A network diagram of the hashtags most often used together with this one, sized by how frequently they co-occur on the same posts. It’s the fastest way to map a niche: the cluster around a tag is its community.

By default the network reflects co-occurrence within the selected period; the All-time scope widens it to everything busypipe has ever seen for the tag. All-time needs a plan with a full year of history (Professional and above); on Free and Starter the option shows an Upgrade link.

Controls above the diagram let you refine it:

Min — hide weak relationships below a share of the strongest one.
Max — hide dominant relationships above a share of the strongest one, so a single giant tag doesn’t swamp the picture.
2nd-degree — Off, Shared (only tags connected to two or more of the related hashtags), or Full (all second-degree neighbours).

On very large hashtags, especially in the All-time scope, part of the network can take too long to load. When that happens you still see everything that did load. For example, you might get the related hashtags without their second-degree neighbours. A note above the diagram tells you what’s missing and how to get it: switch the scope back to Period, pick a shorter period, or try again in a minute.

A sortable table below the diagram lists each related hashtag with its Views and Shared posts.

Territories

Related hashtags shows every connection at once, as a single network. Territories group those same connections into communities, so you can see the worlds a hashtag belongs to rather than a flat list of related tags.

Each circle is one territory, and its area is that territory’s share of the hashtag’s connections — a large circle means most of the hashtag’s connections come from that one group. The smaller circles inside are the individual tags. Select a territory to see everything in it.

Territories are calculated over the last 30 days. A hashtag that hasn’t been used alongside enough other tags yet won’t have enough signal to map, and shows a note in place of the chart. One with only a small sample still gets a map, with a note that the shares are rough.

Insights

Click Analyze to turn a hashtag’s related-tag data into a short, plain-language read — which tags dominate the conversation, hidden spelling variants of the same tag, week-over-week movers, and smaller tags that punch above their weight on reach. Paid plans include a monthly pool of Analyze credits; the counter next to the button shows how many are left, and it resets on the 1st of each month.

Insights are built only from activity within the period you’ve selected. If a hashtag has gone quiet lately, a short window (like the default 7 days) may not hold enough recent pairings to say anything useful. When that happens, Analyze tells you so and points you to a longer period rather than showing an empty report — widen the period at the top of the page and analyze again. A report that comes back empty doesn’t cost a credit, so it’s safe to try.

Regions

The Trending across regions card shows how many days the hashtag has trended in each country, as a bar list, plus a sortable table of Region, Best Rank, Views, and Days Trending. It’s built from regional trending charts, so it only appears when the hashtag has charted somewhere. Useful for spotting tags that are huge in one market and untouched in another.

Posts

Collected posts using the hashtag, each linking to its post page. Sort by Most Recent, Most Plays, or Most Likes, and use Load more to see more.

Tracking a hashtag

Add a hashtag to a portfolio to keep its content flowing in: busypipe then fetches the tag’s posts on a regular cadence, which also feeds the trend charts and the related-hashtags network.

If you track a hashtag that doesn’t have any posts on TikTok yet — a brand-new campaign tag, for example — the detail page shows a “Resolving — no posts yet” banner instead of empty charts. This is expected for a not-yet-active tag; the page fills in with normal data automatically once the hashtag becomes active on TikTok.

Tips

Related hashtags + Trends is a strong discovery loop: find a rising tag on Trends, open its network, and track the satellites before they peak.
Trends, regions, related hashtags, and posts can be exported — see Exporting data.