Portfolios
Portfolios let you group TikTok profiles, hashtags, and audio tracks and track their performance over time. Use them to monitor competitors, influencers, trending sounds (see the Audio detail page guide for the per-track view), or your own brand accounts.
Creating a portfolio
- Click Portfolios in the sidebar
- Click New Portfolio
- Give it a name (e.g., “Competitors” or “Influencers”)
- Optionally add a description
Adding items
Once you have a portfolio, add TikTok profiles, hashtags, or audio tracks to track:
- Go to the Search page in the sidebar
- Enter a search term (at least 2 characters)
- Browse results from your database — or click Search online to find new items from TikTok
- Select a portfolio from the dropdown
- Click Add next to any profile, hashtag, or audio track
- The item starts tracking immediately
What gets tracked
Profiles:
- Follower count — daily snapshots showing growth over time
- Following count — who they follow
- Total likes — aggregate engagement
- Video count — how many videos they’ve published
Hashtags:
- View count — total views for the hashtag
- Video count — how many videos use the hashtag
Audio:
- Usage count — how many videos use the audio track
Tracking keywords
Beyond profiles, hashtags, and audio, you can track a search keyword for one or more regions. Keywords use the same Track button as everything else:
- Open a keyword from the Explore page (the search tab shows trending keywords per country), or from the Keyword detail page
- Click Track to open the menu
- The region picker is pre-filled with the country you were exploring — keep it or choose another
- Tick the portfolio(s) to add the keyword to
Once tracking starts, the keyword collects the posts that surface for it in your chosen region and builds up a feed over time. The first posts appear shortly after you start tracking, then the feed keeps growing as new matching videos are found. You can sort the feed by most recent, plays, likes, or comments.
Tracking the same keyword in several regions
A keyword can be tracked in multiple markets at once — each region collects its own feed. After tracking a keyword, reopen its Track menu: you’ll see the regions you’re already tracking as chips (e.g. Tracking in: PK US), a picker of the remaining regions, and an Add button. Add as many regions as you need; remove one with the × on its chip. The last remaining region can’t be removed on its own — to stop tracking the keyword entirely, untrack it from the portfolio.
In a portfolio, a tracked keyword appears once with a badge for each region it’s tracked in.
Adding notes
You can add private notes to any item in your portfolio — useful for tagging potential collaboration partners or noting why you’re tracking something.
Portfolio limits
The number of items you can track depends on your plan:
| Plan | Tracked items | Portfolios |
|---|---|---|
| Free | 3 | 1 |
| Starter | 25 | 5 |
| Professional | 100 | 20 |
| Enterprise | Unlimited | Unlimited |
Scoreboard
The portfolio analytics page opens with the Scoreboard: every profile in your portfolio side by side — followers, engagement rate, posting cadence, and average views over the selected time period.
Mark one profile as your account (the ★) and the Scoreboard pins your row to the top, shows your rank for each metric (like “#3 of 8”), and adds comparison chips to every competitor so you can see who is ahead and by how much. You can also compare everyone against the panel median instead — open Edit on the Scoreboard to switch modes or hide columns.
On paid plans the Scoreboard adds trend columns: follower growth over the selected period and engagement-rate drift versus the previous period. A freshly added profile shows “gathering data” in trend columns until enough history has been collected — its snapshot numbers appear right away.
Tips
- Group by purpose — create separate portfolios for competitors, influencers, and your own accounts
- Use notes — add context to items so your team knows why each one matters
- Mix entity types — combine profiles, hashtags, and audio in one portfolio to track a campaign holistically
- Check regularly — items update automatically, but reviewing trends weekly gives the best insight