Portfolios

Portfolios let you group TikTok profiles, hashtags, and audio tracks and track their performance over time. Use them to monitor competitors, influencers, trending sounds, or your own brand accounts.

Creating a portfolio

1. Click Portfolios in the sidebar
2. Click New Portfolio
3. Give it a name (e.g., “Competitors” or “Influencers”)
4. Optionally add a description

Adding items

Once you have a portfolio, add TikTok profiles, hashtags, or audio tracks to track:

1. Go to the Search page in the sidebar
2. Enter a search term (at least 2 characters)
3. Browse results from your database — or click Search online to find new items from TikTok
4. Select a portfolio from the dropdown
5. Click Add next to any profile, hashtag, or audio track
6. The item starts tracking immediately

What gets tracked

Profiles:

• Follower count — daily snapshots showing growth over time
• Following count — who they follow
• Total likes — aggregate engagement
• Video count — how many videos they’ve published

Hashtags:

• View count — total views for the hashtag
• Video count — how many videos use the hashtag

Audio:

• Usage count — how many videos use the audio track

Adding notes

You can add private notes to any item in your portfolio — useful for tagging potential collaboration partners or noting why you’re tracking something.

Portfolio limits

The number of items you can track depends on your plan:

Plan	Tracked items	Portfolios
Free	3	1
Starter	25	5
Professional	100	20
Enterprise	Unlimited	Unlimited

Tips

• Group by purpose — create separate portfolios for competitors, influencers, and your own accounts
• Use notes — add context to items so your team knows why each one matters
• Mix entity types — combine profiles, hashtags, and audio in one portfolio to track a campaign holistically
• Check regularly — items update automatically, but reviewing trends weekly gives the best insight