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Knowledge Base

Explore Page

The Explore page is your starting point for discovering what’s trending across social media worldwide. It shows a world heatmap colored by trend activity, with detailed drill-down into any country.

World heatmap

The map uses color intensity to show trend volume — darker orange means more trending activity. Hover over any country to see its name and total trend entries. Click to drill down.

Controls

  • Platform selector — currently TikTok only (more platforms coming soon)
  • Time range — 7d, 28d, or 90d (depending on your plan)

Leaderboard table

Below the map, a sortable table ranks all countries by trend volume. Click any column header to sort. Click a country name to drill down.

Country drill-down

Clicking a country opens its detail page with four sections:

KPI tiles

Four summary cards showing unique counts for the selected time period:

  • Search queries — unique trending search terms
  • Hashtags — unique trending hashtags
  • Audio — unique charting audio tracks
  • Content — unique trending content items

Each tile shows a delta (e.g., +42) comparing the current period to the previous period of the same length.

Search tab

Shows trending search queries with:

  • Popularity (TikTok’s 0–100 score) or Posts (for keyword insights)
  • Trend sparkline — a mini chart showing how the metric changed over the period
  • Videos/Impressions — related volume metrics
  • Days — how many days the query appeared in the period

Use the Category dropdown to filter by industry:

  • Categories like “All”, “Fashion”, “Food” show data from TikTok’s trending insights
  • Categories like “Education”, “Technology”, “Health” show keyword insight data
  • Some categories include a geo label (e.g., “Global” or “Europe”) indicating the data coverage area

Hashtags tab

Shows trending hashtags with five filterable views, accessible via pills at the top of the tab:

  • Popular — the most-viewed hashtags over the selected time range (default view)
  • Viral — hashtags gaining rapid traction in a short window (7-day period)
  • New on Board — hashtags that recently appeared on trending lists (available for 7d and 30d ranges)
  • App Discovery — hashtags surfaced by TikTok’s consumer-facing trending page

Each view shows:

  • Views and Posts — peak values during the period
  • Rank trend — sparkline showing daily rank changes (green = improving, red = declining) with current rank number

Industry filter

For the Popular, Viral, and New on Board views, use the Industry dropdown (top right of the tab) to narrow results to a specific industry — for example, Fashion, Technology, or Education. The dropdown shows only industries that have data for the selected country. Selecting “All Industries” returns to the unfiltered view.

Audio tab

Shows charting audio tracks with:

  • Title and Artist
  • Rank trend — daily chart position sparkline with current position
  • Days — how many days the track appeared on charts

The Audio tab has four pills at the top: Popular — Music Chart, Viral — Music Chart, Popular — Creative Center, and Viral — Creative Center. Music Chart is TikTok’s in-app sound chart; Creative Center is the advertiser-facing chart. The two surfaces overlap only slightly, so switching between them surfaces different tracks.

Content tab

Shows trending content from TikTok’s feed with:

  • Caption — truncated content description
  • Position trend — daily feed position sparkline
  • Days — how many days the content appeared in trending feeds

Detail pages

Clicking a hashtag, audio, or content title from any tab opens its detail page. Hashtag and audio detail pages now show one data source at a time — the same four pills you see on the Explore tab appear at the top of the detail page, and the active pill carries through from your Explore selection. Switch pills on the detail page to see how that hashtag or audio performs on a different source. Tabs without recent data for that entity are disabled with a tooltip. Hashtag detail pages also include a country selector — set it to “All countries” to aggregate, or pick a country to scope every section to that region. App Discovery is global only, so the country selector is replaced by a “Global” badge for that view.

Sorting

All tables are sortable. Click any column header — sortable columns show a ▸ indicator. The active sort column shows ▲ (ascending) or ▼ (descending). Row numbers re-index after sorting.

Tips

  • Compare time ranges — switch between 7d and 28d to see which trends are sustained vs. flash-in-the-pan
  • Use categories — keyword insight categories (Education, Technology, etc.) provide country-specific data, while trending categories (Fashion, Food) may show regional data shared across countries
  • Check the “Days” column — items trending for more days are more reliable signals than one-day spikes